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Terms & Conditions

Consumer Sales Terms and Conditions



1.1. We are Rule13 Limited trading as The Calm Society. We are limited company registered in England and Wales under company number 8144168 and have our registered office at Unit 1 Fountain Enterprise Park, Enterprise Road, Maidstone, Kent ME15 6ZQ. Our VAT number is GB140873516.

1.2. To contact us, please email

1.3. If we have to contact you we will do so at our option by telephone using the telephone number you have provided to us, or by writing to you at the email address or postal address you have provided to us.


2.1. These Consumer Sales Terms and Conditions apply to all sales of our products to consumers made via our website

2.1.1    Our distributors. Some sales through our websites will be with (or be fulfilled by) our local distributors. In those circumstances we will automatically share your order information with them in order for them to fulfil the contract with you. If your contract is with us, we do this in order for us to fulfil the contract with you. If your contract is with the local distributor, we do this for our and your legitimate interests in administering that contract between you and the local distributor. While we impose general requirements on our distributors about their use of customer data, the information about you and your order which that local distributor receives is held and used by them as a controller in their own right, and you should refer to their privacy policy for more details of how they will use this.

2.2. and via our telephone sales team. If you are purchasing products in relation to your trade, business or profession, the sale of our products will be subject to our Business Sales Terms and Conditions (a copy of which is available upon request) and you should not use this website to place your order.

2.3. Please read these terms carefully before you submit your order to us. These terms tell you how we will provide products to you, how you may change or end the contract or request a refund, what to do if there is a problem and other important information. If you think that there is a mistake in these terms, please contact us by email to enquiriesTERMS and Conditions


3.1. Delivery locations. We can deliver across the United Kingdom


4.1. The images of the products on our website are for illustrative purposes only and the products may vary slightly from those images. The packaging of our products may also vary from any which is shown on our website.

4.2. We may make changes to the products after you have placed your order, for example to reflect changes in relevant laws and/or regulatory requirements. If we need to make any changes after you have placed your order we will notify you and you can then contact us to end the contract before the changes take effect and receive a refund for any products which you have paid for but not received.

4.3. Where products can be combined with or added to other goods (for example mixed with drinks or foods) we do not guarantee that our products will be suitable for all combinations, or that any combination will have the desired effect. You should consider all the ingredients and instructions for all products or materials which are being combined.


5.1. The price of the product (which includes VAT) will be the price indicated on the order page when you placed your order. We take reasonable care to ensure that the price of the product advised to you is correct.

5.2. We accept payment through the methods set out in our order process. Unless otherwise stated, payment must be made in UK Pounds Sterling (GBP) only. You must pay for the products before we dispatch them. We will not charge your credit or debit card until we accept your order.

5.3. If the rate of VAT changes between your order date and the date we supply the products, we will adjust the rate of VAT that you pay, unless you have already paid for the products in full before the change in the rate of VAT takes effect.


6.1. Any delivery costs will be set out in the order process.

6.2. We will deliver products to you as soon as reasonably possible and in any event within 30 days after the day on which we accept your order (unless we agree alternative arrangements with you).

6.3. If our supply of products is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay.

6.4. The product will be your responsibility from the time we deliver it to the address you gave us in your order or as otherwise specified in your delivery instructions.

6.5. If we have to suspend the supply of a product to you (for example, to deal with technical problems or changes in relevant laws and regulatory requirements), we will contact you in advance to tell you we will be suspending supply of the product, unless the problem is urgent or an emergency. You may contact us to cancel your order if we suspend it, or tell you we are going to suspend it and we will refund any sums you have paid in advance after you cancel the order.


If you wish to make a change to the products you have ordered please contact us. We will let you know if the change is possible. If it is possible we will let you know about any changes to the price of the products, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change. If we cannot make the change or the consequences of making the change are unacceptable to you, you can end the contract in accordance with these terms and conditions.


8.1. Under the Consumer Contracts Regulations 2013, you have a right to change your mind and cancel your order within 14 days of receiving it unless one of the legal exceptions applies. If you cancel your order within this period, you must return the products to us following our returns procedure as set out below.

8.2. Letting us know you want to cancel your order.

You should let us know you want to cancel your order by doing one of the following:

8.2.1. Phone or email.

Contact our customer services team by phone or email 01622 851 436 or Please provide your name, home address, details of the order and, where available, your phone number and email address.

8.2.2. Using the model cancellation form

provided at the end of these terms.

8.3. Returning products to us after your cancelled your order.

If you cancel your order after products have been dispatched to you or you have received them, you must return them to us. Unless you cancel your order as a result of a fault with the products, you will be responsible for the cost of returning the products to us. You must return the products to us within 14 days of telling us you wish to cancel your order.

8.4. Refunds.

Any refunds are made using the method you used for payment.

8.5. If you are exercising your right to change your mind, we may reduce your refund of the price to reflect any reduction in the value of the products, if this has been caused by your handling of them. If we refund you the price paid before we are able to inspect the products and later discover you have handled them in an unacceptable way, you must pay us an appropriate amount.

8.6. We will make any refunds due to you as soon as possible. If you are exercising your right to change your mind and are entitled to a refund then your refund will be made within 14 days from the day on which we receive the products back from you or, if earlier, 14 days from the day on which you provide us with evidence that you have sent the product back to us.


9.1. If you have any questions or complaints about the products, please contact us.

9.2. We are under a legal duty to supply products that comply with our contract with you. Nothing in these terms will affect your legal rights.

9.3. If the products (or any part of them) are faulty please contact customer services. We will arrange and pay for the return of the faulty item (either by collecting it from you or asking you to post it to us), allowing us to determine the cause of the fault. Where we establish that a product is faulty, we will replace the product or provide a full refund.


9.5. We may cancel your order if you break the terms of the contract. We may end the contract for a product at any time by writing to you if:

you do not make any payment to us when it is due;

you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the products, such as information to verify your age; or

you do not, within a reasonable time, allow us to deliver the products to you.

9.6. We may also cancel your order at any time prior to delivery if we are unable to fulfil your order for any reason. In these circumstances we will refund any amounts paid by you for the cancelled order


10.1. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence; for fraud or fraudulent misrepresentation; or any other matter for which it would be unlawful for us to exclude or restrict liability.

10.2. We are not liable for business losses. We only supply the products under these terms and conditions for domestic and private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any business related losses.

10.3. Please use our products responsibly. Usage instructions are included with our products and we are not liable for losses which result from your failure to follow those instructions.

10.4. These terms and conditions do not affect any statutory rights which it would be unlawful for us to exclude.


Your personal information is used as set out in our Privacy Notice which can be accessed at or by clicking here.


12.1. When we use the words “writing” or “written” in these terms, this includes emails.

12.2. The contract is between you and us and no other person shall have any rights to enforce any of its terms.

12.3. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

12.4. Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

12.5. These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts. If you live in Scotland you can bring legal proceedings in respect of the products in either the Scottish or the English courts.

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